Our Story

What We’re About 

We’re looking to add some joy to your beauty routine with our ravishing line of natural cosmetics. Bold colours. Brilliant beauty. Zero harsh chemicals. That’s the joyful way. 

What We Believe In 

We believe in making better beauty products. They should be better looking, better for you and made with better ingredients. Harsh chemicals and synthetic colours are so last decade and they’re bad for your skin and body. That’s why our lines are created with simple ingredients that are naturally sourced. They also pop with vivid colours, textures and hues.  

That radiant shimmer? It comes from reflective minerals. That shine and gloss? It comes from nourishing coconut, grapeseed, avocado and jojoba oils. That silky feel? It comes from rich shea and olive butters. 

We also want women to break free from boxed beauty routines and stereotypes. Our staples make it easy to get glammed up for the day without making you feel overburdened. 

Natural beauty shines through and that’s what we aim to bring out in you. Join the joyful beauty squad and see what true goodness feels and looks like.